Field Marketing Manager

Field Marketing Manager

USA East Coast

A Bit About the Company

We’re at the forefront of one of the most exciting evolutions of our generation - a distributed workforce. No longer do employers have to hire according to geography, and no longer do employees have to worry about proximity to work and daily commutes. Today, companies can hire the best talent they can find, anywhere in the world. But they need digital solutions to help them streamline the process.

Welcome to Multiplier! Our global employment platform empowers companies to hire people all across the world by managing the complexities of local compliance, labor contracts, payroll, benefits and taxes - all from one software system.

A Bit About the Role

As the Field Marketing Manager, you will be responsible for developing and executing strategic marketing events to target specific audiences within our existing database. You will work closely with the marketing and sales team to ensure the successful implementation of these events. The ideal candidate will be a self-starter with a demand gen mindset. Excellent communication and organizational skills, as well as a proven track record of successfully executing field marketing initiatives that re engagement with current pipeline.

What you'll do:

• Develop and Execute a Field Marketing Strategy in the US with an events focus
• Develop comprehensive field marketing events that align with the marketing and sales objectives.
• Implement marketing/ event strategies to re-engage with a specific target group and region, resulting in pipeline generation.
• Collaborate with the marketing team, specifically content and sales enablement to develop compelling messaging and creative assets to re-engage the audience
• Plan, coordinate, and execute a variety of events including hospitality, roundtables, panel debates and other marketing events.
• Manage all aspects of event logistics, including venue selection, vendor management, budgeting, and onsite coordination.
• Work closely with the sales team to ensure events are aligned with sales objectives and follow-up strategies are in place.
• Build registration pages and develop a strong outreach program to ensure registrations and attendance.
• Work closely with Rev Ops to secure a comprehensive reporting system to evaluate the success of each event, including key performance indicators (KPIs) such as attendance, reopened opportunities, and conversion rates.
• Analyze data collected from events to provide insights into the effectiveness of marketing strategies and identify areas for improvement.
• Prepare post-event reports summarizing key findings, including recommendations for future events and marketing initiatives.
• Communicate event performance and insights to the marketing and sales teams, as well as senior management.
• Conduct market research and gather competitive intelligence to identify opportunities and threats in the market.
• Analyze market trends and customer behavior to develop targeted event strategies.
• Regularly report on key metrics and insights to the marketing and sales teams.
• Develop and manage the field marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
• Monitor and track expenses to ensure they are within budget and provide regular updates to the management team.
• You can expect around 40% travel in the US with the occasional ask to support overseas, including, but not exclusive to, Singapore, Europe, UK, India and Australia.

What you'll Bring:

• Previous event planning experience
• Detailed orientated with the ability to capture and convey feedback accurately
• Excellent interpersonal, organisational and communication skills
• Forward thinking, creative and commercially minded
• Ability to work in an ever-changing environment
• Can work well under pressure
• Proven experience and success working within a fast growing SaaS business
• A passion for technology
• Understanding for the sales funnel and commercially minded
• Growth mindset!

Why Multiplier?

We are backed by A-class investors & growing blazingly fast! Multiplier has grown phenomenally in the last few months. We’re seeking brilliant like minded enthusiasts to join our team.

Perks

• Flexible vacation.
• Flexible work times.
• Work from anywhere.
• Health Insurance

Equal Employment Opportunity

Multiplier is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please note that this job description is a general overview and responsibilities may evolve as the company grows and adapts to changing market conditions.